Given the number of dog lovers, we can easily assume that the dog food industry is a big one- at least in the U.S. Most of this dog food is shipped in packaging that protects it from sun, dust, UV rays, and moisture. Dog treats packaging serves three purposes:
- It keeps the pet food safe.
- It bears the company name and logo, and thus gives enough space for advertising.
- It provides information to the customer about the pet food, and how to use it (whether it is to be given as it is, or is to be mixed with something).
The primary purpose of packaging is to keep the contents safe and protected. If the packaging fails to keep the product safe, all the glittery and expensive advertising will not be able to win you customers. Stand up bags are one type of packaging that will keep your product safe, and present an easy way to display your logo. Also, these bags are strong and durable.
Advertising is a crucial part of dog treats packaging. It is advertising that first attracts a consumer. Stand up bags have a large surface area which can be utilized for both advertising and printing information about the product. This information assures a prospective customer they are buying the right product. Using all these features in the right way ensures healthy sales of your dog food.