Ever since grocery stores have started, manufacturers and traders have been trying to find a creative and robust way to package their goods. The moment when someone chooses your product over another brand’s product, it’s called the zero moment of truth (ZMOT). To influence that moment, you need to have attractive packaging so that the prospective customers pick your product instead of the competitor’s.

To begin with, the product has to be good. If the product isn’t good, packaging cannot help a lot. The customer might buy the product once due to the packaging, but if it’s not good, he’ll remember that and avoid it the next time. Whether you’re selling cookies, beef jerky, cereal, or granola; the product has to be high quality.

Now if you have the right product, creative food packaging can make sure that it gets bought again and again. It doesn’t just protect the product, but also helps its sales. If you look around, you’ll see different examples of creative food packaging. Among all these packaging methods, there is one method that continues to grow in popularity - standup pouches.

As mentioned before, creative food packaging must protect the product and market it properly so that there is a boost in sales. There are many manufacturers who still do not use the right kind of packaging. If you are using a packaging that is creative but doesn’t protect the product, you’re making a huge mistake. If it lets air and dust to pass through, it isn’t doing what it’s intended to do. For example, if you’re selling nuts in flimsy plastic packets or even cardboard boxes, they will get moist in no time and lose their crunch.

If a customer finds stale or ruined products in the package, they may come to the store and return it. Retailers hate returned products. That’s the second worst thing that can happen. The worst thing is the customer building distrust towards that brand and never buying anything from them again. If they find that a particular product has mold on it, or is giving out odor, they will not just throw it away but also infer that all the products of that company are bad.

Printed pouch bags are the kind of packaging that is creative and protects the product. They are made from multiple barrier films that don’t let sunlight or moisture to pass through. The result is creative food packaging that protects the product.