Improving one’s health is more than the general public’s passing fade; it’s a serious life change that benefits everyone. The two major factors that go into creating a healthy lifestyle are to exercise and eat healthier. For those in the all-natural food industry this means that your all natural ingredients are more desirable than ever. With the increase in education and interest in healthier eating comes greater competition. As the marketplace becomes more and more crowded, is there anything you can do to position your brand as the preferred choice of all natural foods and beverages?
Capturing shoppers when then are in the moment facing the choice your product or your competitors. In that moment your brand needs to grab the attention of those shoppers. How you package your product and feature your brand contributes to deciding factor for your potential customers.
Packaging with stand up pouches not only provides a pouch constructed by laminating together multiple layers of scientifically designed barrier film ideal for packaging all natural food. Also called stand up bags, custom print bags and Mylar® stand bags, stand up pouches protect the contents from odor, vapor, moisture and, if necessary, oxygen and light. As chemical preservatives are rarely, if ever used, in all natural food packaging, the need for the packaging to extend shelf life and lock in flavor and the potency of the vitamins and minerals cannot be overstated. Available zip seal closures on stand up bags help take the place of preservatives in guarding against spoilage.
Your brand of all natural products will stand out from the competition because stand up pouches stand up on the shelf. And available round or sombrero-style hang holes offer retailers another display option.
Stand up pouches cater to your marketing of your brand with wide front and back panels provide ample room to affix your company labels or you can order custom printing in up to 10 colors to be applied directly to the outside barrier. Either way your brand, nutritional information, and additional information about your company will be featured on your packaging that will sure intrigue your customers.
Increasing your brand recognition that your brand isn’t just good for them it’s also packaged in an ecofriendly packaging that is recyclable and take up very little space in landfills. Equally beneficial is that, due to the construction design of stand up pouches, a minimum of outside packaging is required in transport, reducing your brand's carbon footprint on the way to market.
What are your thoughts on ecofriendly packaging? Share your thoughts on this blog; we’d love to hear from you.