The number of unique brands of food items in American supermarkets was about 14,000 in 1980. It increased to 25,000 in 1994 according to “Food Purchase Diversity Across U.S. Markets” of James K. Binkley and Mark D. Jekanowski. The Food Marketing Institute’s data for 2010 shows a further increase to 38,718. This number is continuing to rise. For businesses, this means competing with similar products.

Binkley and Jekanowski’s report notes that about 80-95% of the 12,000 new products introduced each year into supermarkets fail. Businesses that escape this fate and ultimately become successful use creative packaging for their products. When it comes to creative food packaging, stand up pouches easily take the cake. In fact, these pouches are used for non-food packaging as well.

StandUpPouches.net’s custom printed stand up bags are made from FDA (Food and Drug Administration) approved food-grade materials. The use of advanced rotogravure printing on this packaging makes it pleasing to the eye. An efficient use of the packaging surface makes sell-by date and other key attributes of the product easily readable. Use of spouts, tear notches, zip locks, and other accessories makes stand up pouches easier to use so there is no need for other mediums to store the contents of the pouch. Due to these reasons, many companies are opting for standup bags.