Price and quality are the factors that, not surprisingly have the greatest impact on the success of any product. However, if a product requires packaging, then packaging ranks a close third in establishing customer satisfaction and, therefore, product success.

A brand is defined by characteristics that create, in the mind of the consumer, a connection between the product and your company name that he or she is unable to think of one without automatically thinking of the other. And, of all the packaging options available, a standup pouch is perhaps the most effective of all.

A standup pouch, also known as custom print bag, Mylar® barrier bag and standup bag, is the result of laminating together multiple layers of scientifically formulated film. The resulting barrier protects contents from vapor, odor, moisture, light, air, pests and/or pets, as the product requires.

For products that have a "best by" date, a standup pouch is capable of keeping things in, as well. Zip lock closures for food and other dry products and available pour spouts with resealable caps for liquids seal in freshness, flavor and chemical or nutritional properties, depending on the particular product needs.

Standup pouches are convenient to use, standing up as they do on the shelf, saving space in the process. Optional tear notches make bags easy to open. And, of course, both the zip lock closures and pour spout/cap combination provide convenience as well.

When it comes to marketing your brand, standup pouches possess several features that help it stand apart from those of your competitors. Again, as the pouches stand up on the shelf, your products will stand out. Wide front and back panels are ideal for your company labels, for printing customized to your exact specifications (in up to 10 colors), for incorporating the use of clear film or, if you so desire, for a combination of some aspect of all three for the visual presentation most likely to sing your brand's praises.

Standup pouch product packaging: Standup convenience, stand out performance, outstanding value. In short, the complete package.