Hip. Stylish. Trendy. "Rockin'!" All words commonly used in a society where pop culture drives so many of our purchasing decisions. From cars to clothes to concerts, we make decisions based on what is considered cool. "Coolness" permeates our culture and things are assessed, if not harshly judged, based on whether they're cool or not. Interestingly enough, this process no longer applies simply to what we buy but also to how it's marketed, sold, packaged. Yes, purchasing decisions are sometimes even based on whether the packaging is cool.

Standup pouches are the epitome of cool product packaging. Let's start with the most obvious measure of whether packaging is "cool": Is it environmentally friendly? Standup pouces are. The manufacturing process is very energy efficient. Although these pouches are made of multiple layers of special film, they consist of less material than most other plastic packaging bags (up to 12 percent less). Being made of less material, they weigh less and, therefore, require less fuel per unit to ship. And most standup pouches are recyclable.

However, there's one environmentally-related pouch feature that is perhaps cooler than all the rest: Standup pouches are so durable, strong and stable that they require no additional packaging material in order to fully protect their contents from vapor, moisture, odor, pests, oxygen and/or light as needed. No extra material is necessary, nor is any energy consumed to manufacture, ship, store or dispose of that additional packaging material.

Cool too is the fact that standup pouches actually stand up, thereby storing conveniently and saving shelf space in the process. Available tear notches make for easy, mess-free opening. Zip lock closures help seal in (when needed) freshness, flavor and aroma and also prevent spills. Convenience is never uncool and standup pouches offer it in abundance.

Standup pouches stand up on the shelf so they stand apart from the competition. Wide front and back panels enable you to affix your labels or, if you desire, order custom printing of any cool text/graphics you choose.

Standup pouches: A cool solution to your packaging needs.