A paradigm shift has taken place in the world of packaging. A few decades ago, packaging used to be very manufacturer oriented. A manufacturer decided the best packaging for their product. This has changed in the past few years. More manufacturers have been moving to newer packaging mediums because consumers like them more. The newer packaging mediums may or may not be cheaper, but they are, for sure, consumer friendly and attractive. Leading this new wave of packaging are now ubiquitous standup pouches.
 
Stand up bags have a broad back and a wide front. This area can be used to make artwork that was impossible at the time of glass bottles, plastic jars, and tin cans. The art work of pouch bags is more complex and attractive.
 
In addition to being attractive, stand up pouches are proving easier to use, and thus more consumer friendly. Stand up pouch users do not have to use separate containers to store products. Resealable stand up pouches allow users to store their products in pouches after they have been opened. Accessories such as zip locks, spouts, and tear notches allow consumers to access products easily. The flexible nature of stand up pouches makes them a perfect companion for people on the go. These and numerous other qualities of stand up pouches have made products immensely popular amid this paradigm shift in packaging.