Here at stand up pouches we’ve had the opportunity to address both marketing and packaging of a wide variety of products including food/beverage, soaps, and pet products, among others. With our barrier pouches that protect your product and the landscaping space to feature your brand, you are able to take care of two major aspect of building your brand.

Keep in mind that for shoppers half of all retail product purchases aren't made until the moment the shopper stands in front of the shelf, faced with choices, usually with dozens of other things on his or her mind. This is your moment, for your brand to stand out from the vast variety of choices of similar products. It is this simple factor underlying food and beverage sales that should drive each and every marketing decision that relates to packaging.

For packaging to be effective, it must not only protect contents, it must tell the story of the contents it protects.  Every product both informs the shopper about the product and informs them about the brand. You have limited opportunity to inform these shoppers, let’s improve your odds and maximize your opportunity with packaging. Remember, your package must grab the attention of that undecided shopper and turn them into a frequent purchaser of your product.

Stand up pouches are great for food and beverage marketing.  This is because of the stable construction design provides several ways in which your product can sell itself by telling its own story. The pouches have wide front and back panels on which you can affix your own labels or you can order custom-printing (in up to 10 colors). Both styles of pouches allow you to feature information about your product, your company, website links and even a QR code, all of which allow the product to basically speak for itself.

Also known as stand up bags, Mylar® barrier bags and custom print bags, stand up pouches stand out because they stand up on the shelf. Or they can hang on the available hang holes (either round or sombrero-style) offer retailers another display option, one sure to catch the attention of shoppers.

Stand up pouches allow your product to tell it's unique story and connect with consumers, making it the ideal packaging for food and beverages. Allow your packaging to reflect your unique product by standing out.

What are your thoughts about the challenges of marketing and packaging? For those who have worked with both non- stand up pouches and stand up pouches what has been your experience? Share your thoughts, we’d love to hear from you.