Stand Up Pouches for Product Packaging

Stock Dry Food Packaging That Builds Your Brand

Written by David Marinac | Aug 9, 2011 10:33:00 PM

Talking about dry food packaging sounds like watching paint dry, right?  Wrong!  Dry food packaging is critical for the protection of products such as bread crumbs, bird feed, spices, and even cereal.  Without the proper packaging, these dry foods would go stale, develop or attract odor, even go bad due to ultra-violet sunlight.  While all of these issues are critical to protect the dry food and keep it fresher for longer, here I'm going to rattle off some ways that the right dry food packaging can build your brand.

Stand up pouches, also known as stand up bags or stand bags, have revolutionized the packaging industry.  Made from multiple layers of barrier film laminated together stand bags are made to stand upright on a store shelf while providing generous space for a company to apply a label and explain the contents, tell the company story, and otherwise begin building a brand.  Dry food packaging involves many small to medium size companies desperate to get their product on a store shelf.  Many small companies don't have the ability or need to purchase 25,000 to 75,000 pieces of a custom printed stand pouch.  Many large companies can afford it but why purchase stand bags for so many if they are trying new flavors or are private labeling for other companies at smaller quantities? 

Here is where stock stand pouches for dry food packaging can help.  Available in various sizes from the ultra tiny that will hold 1 ounce to jumbo sizes that will hold 5+ pounds, these pouches are available in cases of 1000 pieces, are available for immediate shipment, and come with ziplocks and tear notches and sometimes hang holes. Further, stand bags are available in solid colors or even combinations with one side being clear and the other being a solid color. The point here is that companies can purchase a case of stand bags for a tiny investment, print a color label from their own PC printer, and apply it to the ample space on the front and back and even bottom of the pouch to start showcasing their product and just as important their logo and company story and why their product is so great. 

In my next post, I'll discuss how custom dry food packaging can build your brand too!  Until next time..