Stand Up Pouches for Product Packaging

Build Your Tea BRAND Using Stand Up Pouches

Written by David Marinac | Dec 14, 2011 2:41:00 PM
Tea.  A beverage associated with relaxation and the early morning alternative for the non-coffee drinker.  The beverage of choice for a mid-day break or a quiet evening with a good book or a romantic comedy.  Loose leaf, bagged or in powder form.  The marketplace is full of competitors, the store shelves are lined with choices.  How, then, do you, as a producer or distributor of tea, distinguish your product from all the others?

With packaging, that's how.  Packaging of such effectiveness and convenience that consumers come to identify its quality with your brand.  Stand up pouches are that packaging.  Also called stand up bags, custom printed stand bags and Mylarâ„¢ barrier bags, stand up pouches are built by laminating together multiple layers of scientifically designed film. 



The unique design yields a stable base and durable, puncture-resistant sides for a package that protects the contents from vapor, odor and moisture.  Available zip lock closures lock in freshness, flavor and aroma, thereby prolonging shelf life.  As a bonus, easy open tear notches can also be ordered.  And the bags stand up perfectly in the kitchen cupboard or on the counter at home.  

Stand up pouches stand out from the competition because they stand up on the shelf.  Also available with optional hang holes (either round or sombrero-style), your brand will provide retailers with more than one display choice.  

Speaking of display options, nothing displays your brand better than stand up pouches.  The bag construction results in wide front and back panels for branding your brand.  The ample space provided enables you to affix your product labels.  If you like, text and graphics in up to 10 colors can be custom printed directly on the the pouch.  Either way, you will be able to provide to customers product data, tea ingredients, company information or even language promoting your other product lines or causes your company supports.  

Finally, as recent surveys show that more and more consumers are concerned about company environmental policies, stand up pouches are a great way to build the image of your tea brand.   How is that possible?  It's possible because the pouches are recyclable and take up very little room in landfills, offering those 'green' consumers the comfort of knowing that their choice of tea helps reduce their consumptive waste. 



Stand up pouch packaging:  A package that suits your tea brand to, shall we say, a tee.