Stand up pouches are a flexible and creative packaging option. They offer tea and coffee businesses a great way to tell their story and build their brand. A lot has already been written about the importance of building a brand. We will not venture into that territory. This blog post limits itself to the four ways in which custom printed tea and coffee pouches can help you build your brand:
Large canvas to tell your story
The structure of stand up bags provides businesses with two large surfaces – one at the front and the second at the back. Businesses can utilize these surfaces to build a brand. They can engage with prospective customers by telling them what makes their coffee unique, why their loose leaf tea is good for their health, how the aroma of their whole bean coffee is mesmerizing, and how hygienic the conditions were during the coffee roasting process. There are so many creative ideas to follow. The huge real estate on stand up bags permits a lot more than just the logo and product information.
Transparent windows
Stand up pouches are made from several layers of barrier films. Each of these films has its unique function in a pouch structure. You can use transparent barrier films to make a window in your packaging. The windows will let people see your product. They will allow them to examine from outside what they will get for their money. This is a great way to boost confidence - especially when your product in relatively new. It goes a long way in building your brand.
Artwork and logo
What do you think when you see the silhouette of a bitten apple? It reminds us of the famous iOs makers. A rounded tick mark might remind you of Nike. This is the power of logos. They don’t have to read your brand information to be assured of the quality- just a symbol is enough. At StandUpPouches.net, we have our own graphics department to design convincing artwork and logos. The logos stay in the minds of your consumers and convey your message excellently.
Materials usage
Plastic is the most common material used in the production of stand up pouches, but it is not the only one. Depending on your product, and the message you want to convey, you can choose from a variety of materials - foil pouches, metalized film bags, and more. The production managers at StandUpPouches.net guide you according to the qualities you want in your packaging.