Stand Up Pouches for Product Packaging

Food Marketing: The Best Way To Package Beef Jerky

Written by David Marinac | Sep 26, 2014 10:00:00 AM

Beef jerky ain't what it used to be.  Once merely a niche food consumed mostly by hikers, backpackers and other "outdoorsy" types, beef jerky (not to mention its more exotic cousins) has gone mainstream.  Now considered a healthy snack because it's an excellent source of protein for those on the run, behind the wheel or at their desks, beef jerky ranks among the most convenient of snack foods enjoyed by Americans.  For that reason, food marketing specifically for beef jerky is an essential component of any brand's success. Using the right barrier bags for beef jerky will go a long way to not only protecting the precious contents but standing out on a retail store shelf.

Barrier bags for beef jerky typically are flat 3 side seal bags. Sure, there are other available food marketing styles, but why would you consider them?  Boxes and other rigid protective packaging don't provide the flexibility (and, therefore, convenience) that flat barrier bags.  There are stand up beef jerky bags as well, but these are for much larger quantities than what are typically consumed on the go and so don't limit your options to just stand up pouches.

Another reason we think you'll find that flat barrier bags for beef jerky is your best option is because of how well it protects the contents until the "best by" date and beyond.  Vacuum sealing is an available food marketing option but this doesn’t look very appealing on a retail store shelf.  We can also use a nitrogen flush system to expel any extra air that may be trapped in the bag, helping to seal in freshness and keep your jerky savory.  While barrier design and construction protect your product from external moisture, we suggest oxygen absorbers as an additional protection.

Aside from keeping moisture out, barrier bags for beef jerky are made by laminating together multiple layers of scientifically-formulated, FDA-approved, food grade film, which will also protect your product line from vapor, odor, pests, air and, if desired, light.  Available zip lock closures will further preserve your product line naturally, something that consumers prefer.  And, because convenience is an important consideration for any food marketing, optional tear notches that provide easy and mess-free opening are also available. 

Do you need other reasons why you should choose flat barrier bags for beef jerky?  How about marketing options?  Barrier bag construction permits custom printing up to 12 colors, the application of product labels and other company or promotional stickers, the use of opaque or transparent barrier film, the insertion of a clear film "window" into opaque barriers, or the combination of any or all of these optional features.  Regardless of which you choose, your ability to create distinctive jerky packaging is limited only by your imagination (well, perhaps the imagination of your marketing folks, but you know what we mean!). 

Flat barrier bags for beef jerky are also an ideal solution for your brand because it demonstrates social and environmental responsibility.  This style of protective packaging is fully recyclable.  Even if it wasn't, it would still be eco-friendly because it takes up so little space after disposal, usually no more than an empty shipping envelope. 

But (as the old advertising saying goes) wait, there's more!  Despite consisting of multiple film layers, some barrier bag styles are made using up to 15 percent less material than most other flexible packaging styles, ultimately generating less waste after disposal.  Less material also means less weight, which has the added benefit of reducing fuel consumption during shipping. 

Finally, the strength of flat barrier bags for beef jerky eliminates the use of material, consumption of energy, and expenditure of money normally associated with the manufacture, transportation, storage, and disposal of extra protective packaging because, quite simply, you won't need any.  Flat barrier bags are a complete, all-in-one packaging solution that both fully protect and preserve your entire jerky product line. 

Food marketing has come a long way.  You can't afford to place a product on the market that has been poorly packaged.  Consider flat barrier bags for beef jerky that not only do exactly what you need of them but what consumers prefer as well.