The Colors On Your Stand Up Pouches SHOULD Matter To You

We've had clients come to us from time-to-time for custom printed stand up bags and assume we wave a magic wand to magically make the colors of their printed stand bags match anything they've ever had printed before, whether it is a business card, a brochure, a corrugated box, etc.  While we do believe the special steps we've added to our printing process over the years does in fact allow us to match colors on all sorts of products, there is nothing magical about it, it is hard work, trial and error, and tweaking every step of the way in order to receive the ultimate reward...happy clients.  Not just somewhat happy, but raving fans!  That to us is the ultimate prize.

What got me thinking about colors and color matching was a recent article in Candy Industry magazine where they reported that candy giant Cadbury actually trademarked the color purple on their packaging.  Wow, I never thought of that before, but big deal right?  Not if you are Nestle and own the Wonka candy brand, who also uses a similar color purple.

Folks, we are talking about 2 massive companies with really deep pockets about to square off over a freaking color of purple, do you think color matters to them?  You bet, their brand awareness is that important and in the middle of this is Pantone Purple 2685c.  Custom printed stand up bags have been used successfully to package chocolate and candy for that matter for years.  The multiple layers of barrier film protect from moisture and odor as well as sunlight and puncture.  Even better, the printed layer on stand bags is sandwiched between other layers when manufactured so the custom printing cannot be scratched or marred in any way.

At StandUpPouches.net we pride ourselves on taking a complex process such as custom printing on stand up pouches and simplifying it so our clients can continue making other great products, whether it is some other type of candy or even a snack food, without having to worry and fret about matching colors or matching a printed stand bag to a corrugated box or even a business card.  In fact, we have added various steps to our printing process that no other company will do.  If a client wants and needs a printed stand up pouch to match something, we'll actually take that other "something" to the printing line and as we are running their job add and remove colors to further match the two.  Do we charge extra for this down time?  Not a thing, in fact we are honored to do this.

In a nutshell, if big companies like Cadbury and Nestles are concerned with colors matching, shouldn't you?  Let's face it, you have one chance to make a good impression and we completely believe using a custom printed stand bag that we've made for you is something you can ship with confidence and really and truly be proud of.  We'd love the opportunity to work with you.