The Cost of NOT Having The Right Health Food Packaging

It should come as a surprise to absolutely no one that consumers of health food products are pretty particular. They care about what goes into their bodies, so they care about what goes into health food. If you're in the health food business, your challenge is to distinguish your brand in the marketplace from those who also occupy space on the same store shelves as yours. In order to stand out from the competition, you need to take advantage of all the tools available to you, including packaging. Yes, that's right, packaging. Are you availing yourself of all of the benefits that the right health food packaging provides?  Put another way, have you carefully considered the cost of not having the right health food packaging?

You'll note we said cost, as in cost measured in the negative impact on your brand that results from having dissatisfied customers.  Because, make no mistake, your customer cares about health food packaging, (although often without really thinking about it).  As leaders in flexible retail packaging, we're all too aware of the harm to your brand that can be caused by choosing packaging that doesn't meet your needs or consumer expectations.  This is why we suggest that flexible retail packaging is the best health food packaging option available to you.  The reasons?  Well, there are several, including:

1.   Clearly health food packaging should be designed to protect the contents, whether it be from vapor, odor, moisture, light, pests and/or air, failing which you can be sure that your competitors will soon be selling to your former customers. Our flexible barrier bags for health food include such varieties as stand up pouches, 3 side seal flat bags, flat bottom stand up bags, and spouted stand up pouches, and will provide your health food line superior product protection.  Constructed from multiple layers of scientifically-formulated, food-grade film, our flexible retail packaging is strong, durable, and puncture-resistant.
2.   The same qualities that enable our barriers layers to keep things out also serve to seal in freshness, flavor, aroma, and nutritional value. Given health food is often a premium product with premium pricing, shelf life is important to the consumer.  For liquids, resealable caps and pour spouts help to ensure your products last until at least the "best by" date.  Optional zip lock closures perform the same functions for dry, powder, and mix health food products.

Marketability.  What we mean is, our flexible barrier bags for health food provide several different ways to help your brand can stand out in the store aisle.  And if it doesn't?  Well, then it's unlikely that your products will attract the attention of those shoppers who remain undecided about which product to purchase by the time they get to the store (estimated to be as high as one out of every two shoppers).  Our flexible retail packaging helps you avoid paying that cost in several ways:

• Our stand up flexible retail packaging does indeed stand up, permitting your brand to stand apart from the competition
• The barrier panels permit you to apply your product labels or other stickers, are suitable for custom printing in up to 12 colors, can be either transparent or opaque, and can accommodate clear "windows" to display your products.  Because you can order any combination of these options, your ability to brand your brand is almost limitless.

Eco-friendly.  Unsurprisingly, most health food consumers care about more than just the health of themselves and their families. They care about the health of others and of the environment.  The wrong health food packaging sends a message to consumers that you don't share those values, hardly conducive to customer satisfaction.  Here's why our barrier bags for health food are environmentally responsible:

• It's recyclable.
• Yes, it's made from multiple film layers, and some styles actually require up to 15 percent less material to make than most other plastic packaging.  This benefits the environment in several ways:
• Less material means less use of resources and, ultimately less waste.
• Because the pouches have less material, they weigh less and, therefore consume less fuel per unit to ship (and cost you less money).
• Because our flexible health food packaging solution is so strong, it will generate significant savings because it requires no inner liner or outer bag, box, carton or other container to fully protect and preserve your products. This means you'll incur no cost or consume no energy that production, transportation, storage, and disposal of extra packaging normally requires.

In closing, the cost of not having the right health food packaging is more than dollars and cents. Trust your packaging professional for guidance and direction to choose the right style and structure at the right price point for you.