Think about your favorite food for a second.
The experience of either cooking or ordering the meal or snack is full of built-up excitement and anticipation. When the entrée arrives in your hands, you take in the intoxicating scent for a moment before sinking your teeth into that first, delicious bite. Maybe you’re eating with friends and loved ones, or perhaps it’s part of that much-needed break in the day where you can get away from the hustle and bustle to enjoy a tasty treat.
Food evokes an emotional response for each of us, from the presentation to the smell and texture, and finally the taste. It’s no wonder food is such a large part of cultures around the world. It nourishes us, brings us together, and stimulates pleasure centers in our brains that keep us coming back for more.
The way a food product is presented plays a huge part in consumers’ overall perception of it. Companies selling prepackaged goods can’t exactly plate and garnish their food with colorful herbs and sauces like a gourmet restaurant can. This is why focusing on the food packaging is so important – it has the ability to make that amazing first impression that gets mouths watering and senses tingling.
Choosing food product packaging that is made from materials that lend well to vibrant colors and graphics is key to beginning the emotional journey for consumers.
New research shows that symbolic wording on food packaging also holds a tremendous amount of power and can shift perception of a product within seconds. People want to eat healthy, fresh food that is both satisfying and delicious. Food companies can boast the nutritious ingredients right on their product packaging, creating the first positive emotional responses among customers.
Creating positive symbolic meaning through word choice on food packaging isn’t just a one-man or one-woman job. Chefs, marketers, and even packaging suppliers can all help deliver the meaning of your product and its unique, amazing qualities to consumers by working together and testing consumer response to their word choice. “Naturally sweetened” is a preferable label to “sugary,” for example. Taking a moment to think about all the qualities that make this food item delicious and memorable can help the entire team come up with creative, bold ways to describe the product inside the package.
Using custom printed stand up pouches is a smart choice for getting customers excited about your food product.
It keeps aroma and freshness sealed inside, so as soon as consumers tear open the top of the package, their noses are flooded with the scent of the food inside. Because this sense is tied closest to memory, it will help build loyalty to your brand, as customers will associate that great smell with a tasty, nourishing treat inside the food packaging. Symbolic word choice has the power to draw people to your product. The right food packaging will ensure the quality of the food aligns with those descriptive words used to market and sell your goods.
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