Three Things That You Should Not Overdo in Your Packaging

An average supermarket in the United States sells about 35,000-40,000 different items in one store. This means there are already competitors for almost any product that you want to sell. In this fiercely competitive environment, it is very important for business owners to package their products in the right medium. Here we have listed three common packaging strategies to help your business:

(1) Do not compromise quality for attractiveness

Attractive packaging gets customer attention and they will check your product. They will hold your product in their hands. If the materials used in the packaging are low-quality, most consumers will immediately know and put your product back on the shelf.

(2) Do not overload them with information

Consumers want to check sell-by date, ingredients, and other relevant information about a product. Since stand up bags offer a lot of real estate to print the company and product information, many manufactures might go overboard and print too much information. This is not a good strategy. Make sure that you print the right balance of information and graphics on your packaging.

(3) Say no to hard-to-open packaging

Do not be security obsessive. It is a good thing to add more security to your packaging. But if that security means that consumers have to use nothing less than a knife to reach the product, sales are going to get hurt.

If you are looking for the best packaging medium, try a stand up bag and notice the difference. Stand up pouch bags are not just attractive and easy to use, but they are cost efficient as well.