Big-name cereal brands are seeing double-digit growth thanks to new innovations in the marketing and packaging of their products.
Kellogg’s recent success can be attributed to a rise in popularity among its “adult” cereals, like Kashi, Raisin Bran, and Special K, as today’s consumers makes efforts to cut back their sugar consumption and avoid buying breakfast foods that contain artificial ingredients or additives. Despite word that the cereal and granola industries are struggling, protein-packed snacks are soaring in popularity, and brands are retooling their ingredients to include items that are low in sugar and carbs and high in healthy proteins that keep consumers fuller longer.
At-home breakfast consumption is on the rise, and cereal and granola companies can reach more consumers by bringing fresh, new ideas to the products they purchase. Kellogg’s has introduced new seasonal varieties of its adult cereals and has included dry fruits in more of its products to add sweetness without artificial flavoring or loads of sugar.
Consumers want to be able to see exactly what they’re eating, and highlighting exciting new ingredients can be accomplished using product packaging. Kraft stand up pouches with window, for example, gives shoppers a clear view of the colorful and nutritious foods inside the package while still allowing plenty of space on the top, front, back, and sides of the container for brands to introduce new designs and slogans.
On its cereal and granola, Kashi has placed added focus on hitting the right package-price-product offerings to consumers, and many manufactures are finding flexible packaging to help them meet their goals.
Traditional cardboard boxes are falling by the wayside as more cereal and granola brands realize a stand bag or flat bottom bag serves the same purpose with significantly more effectiveness. This type of packaging sits upright on shelves without risk of falling over and spilling while still boasting each product’s unique branding with a bold, glossy finish or a modern matte outer layer that helps brands reposition themselves and think about what really speaks to today’s consumer.
Custom printed stand up pouches for cereal and granola can be printed to highlight healthy new ingredients or limited-time flavors, while a kraft stand pouch uses natural-looking kraft paper to communicate the fresh and earthy products inside. Consumers tend to associate granola with nature and outdoor activities anyway, but cereal can be a little trickier to market. People either view cereal as sugary kid food or tasteless bran flakes they force down with their morning coffee. Cereal brands that embrace a unique stand bag for each offering in their product line have the unique ability to change customers’ perception of this breakfast food with elegant and sophisticated custom printed pouches that position cereal as an important – and delicious – part of a person’s morning.
A stock stand bag can steer granola and cereal brands in the right direction, but a custom printed pouch can really help build a brand and change consumers’ minds about a product. The cereal market can continue to grow if brands are willing to adapt, ditch the box, and embrace more effective and visually striking forms of packaging. Pouches can be customized to protect and store both portion-controlled and bulk amounts of dry goods without sacrificing quality, design, or effectiveness. If your brand wants to compete with big boys like Kellogg’s, innovating and lightweighting your product packaging can set your product apart and serve as an important tool for sustained growth in your market.
(Image Sources: Bakery And Snacks, Big Basket, Nature's Path)
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