Firstly, stand up pouches offer practically all the benefits of traditional packaging at a lower cost. This makes them a viable alternative for liquid packaging. These pouches are not resource hungry. It takes fewer natural resources to produce a typical plastic pouch. Their transportation is also easy as they take up less space in a transport medium. Also, these pouches hardly take up any space in a landfill. This makes them a greener packaging option.
Stand up bags offer a lot of scope for creative marketing. These bags are germ and infestation resistant. They can be designed to preserve the aroma of the contents. Several additional features such as zip locks, punch holes, handles, top sliders, and hang holes significantly increase their usefulness. They come in a variety of options which include transparent pouches and bags with a side window. Various other techniques can make them more attractive and help improve sales.