Almost 23 percent of calories consumed in the United States come from cereals. This figure is slightly lower than other countries because Americans consume more meat, sugars, and sweeteners. Since United States has a large population, it means that a slightly lower figure does not have much of an impact on total consumption, which remains high by global standards.
A high consumption of cereals translates into more demand for cereal packaging. With the Food and Agriculture Organization (FAO) of the United Nations predicting an increase in global agricultural output in 2013-14, the demand for food packaging is set to rise. With more products, there will be more packaging. This brings stand up pouches in the picture.
Stand up pouches are a creative food packaging option. They have come a long way since they were first used commercially around 40 years ago. Today, stand up pouches are ubiquitous. Popularity is not the only reason to use these flexible pouches in cereal packaging. There are other more convincing reasons:
(a) Environment friendliness
Environment gurus recite three rules of saving the planet – reduce, reuse, and recycle. The amount of resources and energy that goes into the production of stand up pouches is minuscule as compared to their alternatives. Pouches with zippers or other reopening mechanisms can be reused. Like any other plastic product, stand up bags are recyclable.
(b) Cost
The use of stand up pouches can reduce your packaging budget by 75 percent without denting your packaging capacity in the slightest. A custom printed stand up pouch costs between 15 and 20 cents. This is one-fourth the price of a tin can, which can easily cross upwards of 60 cents.
(c) Improved marketing through graphics
StandUpPouches.net has its own graphics design team. The team can either improve an existing design, or it can create a unique professional design from scratch. In the current business environment, when consumers feel lost in a sea of products, a professional and attractive design can make all the difference between a sale and no-sale. Our own design team saves you money on out-of-pocket expenses.
(d) Tell your story
Stand up pouches let you tell your story. You can use the large real estate on pouches to communicate to consumers the qualities that make your product unique and special.
This is just the tip of the iceberg. There many more reasons to opt for stand up pouches in cereal packaging. Visit our website to learn more about how you can benefit from stand up packaging.