Sometimes business owners can become so involved with the everyday selling of their product and operations of their business, that they forget what got them so passionate about their product in the first place. It’s unfortunate we don’t take the time to reflect on this very often, as it’s often one of the most interesting aspects of the product to begin with – and it’s one customers are typically very interested to hear about. Now, you can use your dog treat packaging to tell them. In this YouTube video, we explain how.

When you do this, the front of the stand up packaging is still mainly used to display your product, your company’s name, the products name, and other basic details. But when you turn the foil pouch, there’s a blank canvas that you can fill with your company and product’s story. Tell them what first drew you to the business. Was it your love of pets? Or did you see a need in the marketplace? You can also use this space to tell your customers why you’re better than the competition, or include a QR code along with a presentation that they can easily scan.

Watch the video to learn more and then contact us. It’s your product, we just want to help you package – and market – it properly.