When customers are depending on you to get their products filled, shipped, and distributed fast, you simply can’t afford to stall production because of an incompetent packaging supplier.
Pete Alexander, owner of a Midwest-based private label coffee roaster, faced this dilemma when he — like many other small business owners — was trying to get the best deal possible. As he states in the video above, Alexander wasted a ton of time and money working with a packaging company that made promises it couldn’t deliver. After switching to printed pouches for his coffee packaging, Alexander stumbled across a packaging supplier whose website stated they could produce very small runs of custom printed coffee packaging with no plate charges or delivery. Alexander was wise to recognize this as a red flag initially, but he admits he made the mistake of proceeding to work with them — and he ultimately got burned.
After six weeks of countless unanswered phone calls and emails, Alexander was desperate. His customers were expecting him to roast their beans, fill their pouches, and make their delivery on time… and the clock was ticking. Alexander decided to cut his losses and call ABC Packaging Direct, home of StandUpPouches.net, to fulfill his orders and ensure his customers were happy and satisfied.
When buyers, investors, end users, and retailers are waiting on you to get a product packaged and ready to appear on store shelves, haphazardly choosing the “cheapest” packaging supplier or co-packer will not only hurt and delay progress within your business, it will also disappoint those important stakeholders and brand advocates.
“You get what you pay for, and nothing is ever free,” Alexander explains.
After making the decision to work with StandUpPouches.net, Alexander says he’s very happy with the partnership — in fact, he has been able to run two new products with a third on the way. He says the team has the process and people in place to get his coffee packaging done on time and exactly as he needs it. His word of advice to other business owners is to work with people you trust and who will answer their phones and emails. If you get the sense that the supplier doesn’t want to work with you and does not treat your business and unique packaging project as a priority, move on.
Not every packaging supplier or co-packer will be the perfect fit for your business, but if they show early on they are excited about your project — and are transparent and realistic about the timeframes and processes involved in fulfilling your needs — your chances of success are infinitely higher. Instead of wasting a ton of time and money on what looks like a deal that’s too good to be true, take Alexander’s advice to get your product expertly packaged on time and without hassle.
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