As any professional knows, when faced with a tricky situation in the office, relying on a resourceful, trusted confidant who has your back can make a world of difference.
Janie, marketing manager for a consumer packaged goods company, found that she’d have to turn not to a co-worker, but to a packaging partner who had her best interest in mind when her company faced a dilemma. Janie’s colleague was working on a new packaging design to roll out at the Winter Fancy Food Show, but she left for maternity leave earlier than planned, letting her project go unfinished and left on Janie's plate to complete.
Trade shows can serve as extremely important opportunities for brands to get their products seen and connect with key stakeholders like investors, retailers, potential partners, and customers. If your new packaging design isn’t completed in time for the event, it’s difficult to begin building brand recognition and catch the attention of passersby. Janie recognized she was facing a tricky situation, and she chose to place her trust in StandUpPouches.net to get newly designed digital printed prototypes produced quickly so her products would be fully functional, professionally packaged, and ready to show off to FFS attendees.
After explaining her needs to the StandUpPouches.net team, Tammi and Danielle stepped up to the plate to ensure her packaging prototypes were ready to roll in the timeframe Janie required without compromising quality or functionality. The team also supplied Janie with a small trial run of 10,000 printed bags and shipped a few thousand via air to her company’s plant so they could start filling them with product in case they received orders from displaying their goods at the Fancy Food Show.
In the video above, Janie explains the best part of working with StandUpPouches.net was when Target and WalMart placed much bigger orders than she anticipated, and they were able to go right into production thanks to the fast turnaround time and efficiency she received from her packaging partner.
Janie said she was thrilled with the packaging, and print quality wasn’t compromised when she needed small runs of digital printed prototypes, as well as 100,000 finished pouches to deliver to major interested retailers. She said her packaging prototypes and completed stand up pouches were delivered fast, and she was completely satisfied with the support she received when she and her company chose to put their trust in StandUpPouches.net.
Working with a co-packer or packaging supplier that views each member of your company as a partner is of the utmost importance. From small mom-and-pop shops to major corporations, your packaging partner should be able to deliver the same high quality on each digital printed prototype or completed package no matter the size of the order or the timeframe required. Packaging is truly the face of any CPG brand, and getting noticed at a high-profile event like the Winter Fancy Food Show requires professionally printed pouches that show off your company – and product – in the very best light.
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