Vitamins and supplements.  As our society becomes ever more aware of health risks and new information seems to appear almost daily, more and more people are turning to vitamins and supplements to protect their health and enhance their sense of well-being.  As a result, the number of available products is almost staggering and the number of choices mind-numbing.  Building sales in this competitive environment is, therefore, a challenge, but it's a challenge you can meet in several ways, not the least of which is rethinking your choice for packaging.

When it comes to vitamin and supplement packaging, stand up bags offer the most value, quality and effectiveness.  Also called stand up pouches, custom printed stand bags and Mylar® barrier bags, stand up bags protect your products from vapor, odor, light and moisture.  The barrier that is created by laminating together multiple layers of scientifically developed film keep out environmental factors that can degrade vitamins and supplements while locking in freshness and potency at the same time.  Your high quality product will retain that quality for an extended shelf life, something sure to appeal to every consumer, especially those who are focused on stretching every last dollar.

Quality in and of itself does not guarantee sales, however.  Marketing, advertising and store display are all key components of a successful sales strategy.  Stand up bags provide opportunities for optimum performance in these areas. The construction design of the bags yields front and back bag panels with ample room to affix company labels, have custom printing applied or combine some form of both.

With respect to advertising and store display, stand up bags offer two options.  First, they stand up on the shelf (thereby standing apart from the packaging of your competitors).   Available round or sombrero-style hang holes offer another effective display option.

Consumers who purchase vitamins and supplements are, not surprisingly, also usually concerned not only about their own health but the health of others and the health of the planet.  Stand up bag packaging is a great way to build your sales with this demographic because it is Eco-friendly.  Stand up pouches can be recycled.  As well, they take up no more space than an empty shipping envelope in a landfill.  Either way, 'green' consumers will be drawn to your environmentally sound packaging.

Choosing stand up bag packaging is, then, clearly a way to build healthier vitamin and supplement sales.  Want to learn more?