Vitamin Packaging Using Stand Up Bags

The more we learn about nutrition, the more we learn about the importance of vitamins in our daily lives.   Which make for big business.  How big?  It's been reported that over $23 billion of nutritional supplements were sold in 2009 in the United States alone.

Not surprisingly, with that much sales volume, competition is steep.  The need to distinguish a product in such a vast marketplace becomes even more important than usual.   How a manufacturer or distributor engages in vitamin packaging is, therefore, a crucial component of differentiating their products from those of their competitors.

Stand up pouches, also known as stand up bags, Mylar bags and stand bags, are a perfect solution to the problem of unique vitamin packaging.  Why?  Well, stand up pouches consist of multiple layers of scientifically designed film that is durable and puncture resistant.  This packaging keeps out things that can degrade vitamins such as odor, moisture, vapor and light.  Keeping vitamins (and other nutritional supplements sold in pill or capsule form) fresher longer, helps them retain their potency.  And, as a bonus, available tear notches allow for easy opening.

Stand up pouch vitamin packaging lends itself to high-energy marketing as well.  With wide front and back panels, the marketing department has a large canvas on which to place labels or apply customizable printing (up to 10 colors).  A merchandizing dream come true!

Vitamin packaging in the form of stand up bags display beautifully  because they can stand up on the shelf.  Or, if desired, hang holes can be ordered which allow for an eye-catching hanging display.

Stand up bag vitamin packaging:  Where stand out marketing and outstanding product protection combine to ensure a boost in the bottom line.  Learn more about vitamin packaging using stand up bags.