Food manufactures are facing a dual challenge today – they have to make their product look innovative, fun, and appealing in the face of intense competition, and they have to keep their product safe and tasty as well. Manufacturers have traditionally relied on advertising to make their products look cool, and expensive packaging to keep their food products safe. Now a new generation of inexpensive packaging is offering manufacturers the best of flexible food packaging and advertising at the same time

Modern consumers are wise and intelligent. They are increasingly looking for food products that are convenient to use; and a method to make food products easy to use is to reduce the time consumers will have to spend on preparation before eating. If food manufacturers can find a packaging medium that reduces cooking time, they can look forward to more sales. New advances in packaging technology are promising food products manufacturers exactly what they have been waiting for so long.

Retortable pouches are a great option for food and beverage packaging. They are made from several layers of plastic, aluminum, and other materials. These pouches allow manufacturers to package, seal, and then cook the food. This new technique of cooking food after sealing utilizes super-heated water or steam to pre-cook. These stand up bags bear the heat of steam or super-heated water, and still remain sufficiently strong to be put on a store shelf.

There is yet another advantage of using these pouches. Unlike in tin cans, where the food around the center may not be cooked well, these pouches offer an even surface area which permits uniform cooking and a tastier output. These pouches are resealable, which eliminates the need to buy other expensive storage mediums. Thanks to these pouches, manufacturers now have an option to sell consumers pre-cooked rice and other foods.

Industry insiders have long been aware of the demand for this kind of packaging product. Retortable pouches are not only convenient, (which is a big selling factor in itself), but their other qualities also make them irresistible to manufacturers. They can stand on store shelves, have a large area in front and at the back, and can be hung on kitchen hooks. This flexibility offers manufacturers more visibility. A large surface area allows for newer, more complex, and attractive artwork on products that grabs the attention of consumers and makes them want to try the product.

These retortable pouches not only heat food better, they can heat up your profits too!