Stand Up Pouches for Product Packaging

What Use is a Clear Window in Stand Up Packaging?

Written by David Marinac | Nov 13, 2013 1:52:00 PM

You can tell a story using poems, comics, or plain simple text. There are many, many ways to tell a story. You can learn calculus from video games, philosophy from novels, and you can dissect the historical development of comics in essays. In this post, you will discover a novel way to tell the story of your product.

Standup pouches are a creative way to package your food product. Their large surface area on the front and back offers you a large canvas. You can utilize this canvas to tell the story of your product - ‘what makes it unique?’, ‘what qualities make it better than its competitors?’, and other small and big interesting bits of information.

Communication experts say that we do not merely communicate through words. Gestures and expressions on our faces also play an important role. According to the Wikipedia article on “Nonverbal communication,” a focused person uses all five senses to receive a message. Of all five senses, hearing (11 percent) plays a smaller role compared to sight (83 percent). In colloquial language, most of the information that our brain receives comes through our eyes. Transparent windows capitalize on this information.

A clear window in a stand up pouch is a transparent part of the packaging. Consumers can see through this transparent window. This approach to packaging has twofold advantages - it lets consumers view a product before buying, and it lets consumers monitor usage.

When a consumer can see the fresh granola, coffee beans, tea, flour, and other food products without tearing open a pouch, they are more likely to buy it. A transparent window sends across the message that you are sure of the quality of your product. It makes them confident of your product, and makes them more likely to pay for it.

Once your product has been bought, a transparent window helps consumers monitor consumption. When they can notice how much of the product they have used, and they will turn up to buy more before all of it has been exhausted.

Transparent windows are strong. If you want awesome looking granola or nut packaging, you must try them. A transparent window gives the customer more confidence to buy your product. Yet, it does not compromise either on security or quality packaging in stand up bags. If you are interested in learning more about how clear films can help you tell your story, we suggest you to visit our website. There you’ll find ample information on foil pouches.