Stand Up Pouches for Product Packaging

Why a Brand Must Leverage Stand Up Bags to Succeed

Written by David Marinac | Jan 24, 2013 5:19:00 PM

There are many factors that separate a good brand from a great one and one of those has definitely got to do with the packaging. The right casing, for instance, the use of stand up bags, makes all the difference in sales figures.

Traditional packaging is behind the times. Besides being fragile and messy, things like plastic bags and bottles only add the waste volume. Plus, they’re quite expensive to produce.

On the other hand, barrier bags are the truly budget friendly bags which allow businesses to bring down operational costs and purchase more of these at a fixed cost allocation.

A stand up pouch offers solid marketing advantages to any business.

Business benefits:

  1. Successful marketing: Whether you’re packing vitamins or investing in tempting chocolate packaging, you can maximize your stand up pouch for advertising using label designing, graphics, curious fonts, and art work.
  2. Versatile one-stop pouch: Looking for economically viable dry detergent packaging that can also accommodate your floor cleaning gels? Well, here’s a barrier pouch for you. Spouts, zippers, and tear-nicks make ideal multi-purpose bags.  

Stand up bags are here to stay. Your customers love them, they cost you less, and they keep your product looking as good as new. When you adopt the smart packaging, you are wisely empowering your brand while the packaging sun shines.