(Image Source: Metro Honey)
Sustainable values and practices are becoming widespread across all corners of the packaged products industry.
The desire for eco-friendly products has been adopted by a large consumer base, driven by the highly influential millennial demographic. As a result, brands are rethinking the stories they are telling about their goods and services, and a strong emphasis has been placed on packaging as a means to communicate ethical, sustainable initiatives to customers.
New data shows consumers are more willing to devote their time, attention, and dollars to products that are packaged in sustainable, lightweight containers. The desire for packaging that saves energy, fuel, and space to produce, ship, and store has grown among shoppers and brands large and small. The easiest and most efficient way companies can do their part to help the environment is reducing how much packaging they use for their products – eliminating unnecessary packaging (like cardboard boxes with inner liners or trays with clear film) can have a dramatic effect on our ecosystem.
Switching to flexible packaging allows products to be properly protected using only one durable, pliable container rather than requiring a ton of excess packaging waste that is difficult to open, impossible to reseal, and produces a ton of trash. Kraft stand up pouches are a popular method of flexible packaging for brands that want to really market their mission toward supplying eco-friendly goods that fill a need in the market.
These natural-looking pouches stand upright on shelves and can be easily opened with tear notches, then re-closed with zip locks that keep air, light, and moisture out, thus extending the shelf life of the products inside.
Kraft stand up pouches with window allow brands to be transparent about what their products look like in a way that is more efficient than a traditional clear bottle or jar. The shape of kraft stand up zipper pouch bags allows for creative designs and branding on both front and back panels while giving shoppers a clear view of the goods inside. The marriage of attractive design with an easy view of the items people are buying will make customers more likely to buy your goods than rigid, traditional packaging that doesn’t stand out or allow the eye to see what’s really inside.
Many businesses think they need to choose packaging with fancy biodegradable films, but the reality is that these materials have not been proven to be the most effective way to reduce a company’s – or a consumer’s – carbon footprint. Plus, these containers can cost 50 percent more to produce, forcing companies to direct capital into something that may or may not work to best protect their product. The best way to help the environment is reduction – this means choosing packaging like kraft stand up pouches that produce less waste, less air pollution during transportation, and less trash littering streets and overcrowding landfills.
Small companies with tight margins may be hesitant to overhaul their packaging and switch to a flexible option like kraft stand up zipper pouches, but the following steps can be easily enacted by partnering with a packaging supplier who has your best interest (and customer) in mind.
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Lessons from Nestle: How Kraft Stand Up Pouches Can Boost Brand Sustainability