In the rotogravure printing process, there is a gravure cylinder that rolls and imprints a color photograph on a flexible, long sheet of material. The cylinder prints images in a sequence which is later cut to form the front and back surface of a stand up pouch. There are usually multiple cylinders used for printing, and each cylinder carries a different color which it imprints on the flexible material upon coming in contact with it. The use of multiple cylinders demands a high degree of accuracy because images can be blurry if even a single cylinder is out of sync. StandUpPouches.net has chosen this difficult process because the results of precise printing are great.

Rotogravure printing is a relatively new way to print labels on pouch bags. It produces art work with colors that are bold and crisp. This process can be used to print even the most intricate artwork, which is often essential for building a brand. The inks that we use in this kind of printing are tested so that they do not react with the product being packaged. Together these reasons have convinced us to prefer high quality rotogravure printing on custom printed stand up pouches instead of cheaper and lesser quality alternatives.