With soaring competition in food and beverage industry, what is that one thing that gives an edge to your product over the others? The answer is packaging- attractive, functional, and convenient packaging. The food and beverage packaging industry has grown by leaps and bounds fuelled by advances in technology of manufacturing techniques, cut throat competition, the advent of new and improved materials, and sheer market size of food and beverage industry. Custom printed stand up pouches are the new thing in the industry. They satisfy the never ending and ever evolving expectations of food suppliers and consumers alike.
Stand up pouches, available at StandUpPouches.net, are manufactured by laminating barrier films made up of food grade FDA approved materials. This serves the dual purpose of providing effective barrier packaging on one hand and preventing the contamination of contents on the other. These two attributes gain more prominence when we are talking about food and beverage packaging. Barrier packaging provides protection to the contents from its surroundings while keeping the freshness and flavor locked in. This not only increases the shelf life of the product but also ensures that the customer gets high quality fresh product.
One more thing that has fuelled the rise in popularity of the standup pouch is the fact that these bags are fully customizable. For instance, if you want to package a liquid product and are worried about the fear of spillage while pouring, you can order stand up pouches with spouts. If you wish to package dry food products, pouches fitted with zip seal closures can be ordered. These accessories play a major role in enhancing the customer satisfaction quotient.
Now that the product is packed in secure, durable and convenient stand up pouch bags, next comes the task of selling your product. Stand up pouches are great here as they offer you wide back and front panels that can be effectively utilized to build your brand. The option of custom printing your stand up bags allows you to use graphics, colors, fonts, labels, and stickers to lure the target consumer segment. This valuable real estate can be used to bring out to customer’s notice whatever makes your product stand out of the crowd of similar products.
All these compelling reasons make stand up pouches a safe bet when dealing with the competitive market. Switching to stand up bags is the need of the hour and you cannot ignore this change if you want to remain competitive in the industry.