Custom printed stand up packaging is easily the best type of packaging for candy. The following are some of the reasons why this modern packaging works better for candy:
- Better branding and marketing right on the bag: Candy that gets noticed by the customer and stands out from competitors is the candy that sells on supermarket shelves. Our custom printed bags are ideal for this strategy because high quality graphics and vibrant colors can be printed on the entire surface of the bag. This provides more room for marketing artwork and colors than other types of packaging and makes the product more noticeable.
- Barrier films: Pouch bags are made with barrier films that protect the product from various odors, vapor, and moisture.
- Bag structure: Instead of lying flat on a shelf, our packaging stands up on its own and is thus easier for the customer to see, handle, and carry off to the cash register. Add this to the high quality graphics on the bag and the packaging becomes a very effective platform for marketing. Customers will also love the fact that they can reseal the bag after using it.
- Cost: It's probably better to say "lack of cost" because our flexible food packaging is much cheaper than such traditional packaging for candy as a glass jar or plastic container.
Big retailers love the features listed above because they know that customers also love them. To learn how we can help put your candy products on the shelves of big retailers, please visit our site and don't hesitate to reach out.