Stand Up Pouches for Product Packaging

Why Should I Package My Cake Mix in Stand up Bags?

Written by David Marinac | Jul 23, 2013 10:17:00 AM

What comes to your mind when you come across the word cake mix? Delicious vanilla, tempting frosting, luscious chocolate, candles, and everything FUN- all this flashes before the eyes within a fraction of a second. Wouldn’t it be nice if the packaging of your favorite cake mix is also this fun while being functional? If you are a manufacturer, wouldn’t you like your cake mix packaging to catch the eyes of your target customers while being easy to use and carry at the same time? If your answer is yes, then stand up bags can offer you this and much more. Let’s see how.

Barrier packaging
Cake mix is a powdered substance which makes it prone to catching moisture, which is not acceptable to consumers. You would not want your customers to discard your brand just because your packaging doesn’t make the grade. You can get rid of this issue by switching to stand up pouch bags. A stand up pouch is manufactured by laminating a number of barrier films to ensure that the mix inside is completely isolated from the surrounding. This prohibits the entry of moisture, odor, sunlight, and vapor inside the packet and maintains the freshness and flavor of your product. This not only guarantees high quality of cake mix in every pouch even after prolonged storage but also increases the shelf life of the product

Robust packaging
How many times do we see cake mix coming out of punctured or torn flimsy packets and spilled on the store shelf? This not only eliminates the chances of that packet being sold but also spoils the brand value as the consumer becomes apprehensive about other products by the same manufacturer. You can get rid of this possibility by choosing pouch packaging over other packaging alternatives. Stand up pouches are the only flexible packaging solution that can provide you durability, tear resistance, and puncture resistance.

Fun packaging
The novel design of stand up pouches provides you ample space for printing so that you can lure your customers with bright colors and designs. These pouches give you valuable real estate to build your brand and communicate effectively with your target. Also, the fact that this packaging solution is environment friendly and recyclable is an added advantage.

With the advent of stand up pouches, building a brand, being more usable, and saving money- all at the same time, has become really easy.