The news has been abuzz lately with recent health-food initiatives enacted throughout the U.S., from the trans fats ban to big brands like General Mills vowing to remove artificial colors and ingredients from their products. The demand for more natural, organic foods isn’t just an American trend – consumers across the globe are shifting their preferences to products and packaging made with unprocessed materials that come from the earth.
In a recent survey, 53 percent of Europeans are taking a more critical look at food packaging in retail stores before purchasing.
While that alone may seem like a large percentage, a whopping 84 percent of Asian consumers say the same. All over the world, shoppers are paying closer attention to retail packaging and reading labels to see what kinds of preservatives and unnatural ingredients are in their food and beverages. This puts an increased pressure on brands to retool their product offerings and supply healthier options to consumers.
One way successful brands are advertising new healthy food options is through their product packaging. Kraft stand up pouches are the perfect choice for packaging organic snacks, teas, coffees, and even natural pet food. Not only are kraft stand up pouches 100 percent recyclable, they’re also made from FDA-approved food grade materials. This matters to today’s customers who are becoming more savvy and skeptical and of the products they buy.
Companies just can’t afford to package their goods in containers that are harmful to the environment and its inhabitants. Kraft stand up pouches are an excellent option because they are made from natural paper and scientifically developed layers of film that keep products fresh and free from harmful contaminants, UV light, and bacteria.
From a design standpoint, consumers associate different moods and feelings with certain colors.
Selecting packaging with a brown paper bag exterior communicates a sense of sustainability, whereas boxes with loud, bright colors might tell a different story – one that could lead customers to assume the products inside are made from mysterious, artificial ingredients.
When it comes to packaging your product and selling to to smart shoppers around the globe, transparency is key. Companies will be successful using retail packaging like kraft stand up pouches to best reflect the qualities of the natural products inside.
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