If there's one group of people particularly finicky when it comes to how their product is packaged, it is the average coffee roaster. Over the years, roasters have had painfully few coffee packaging options – paper sacks and metal cans have been the norm for decades. But recent innovations in the packaging industry have seen the emergence of a new method – one that happens to be ideally suited for roasters: coffee packaging bags.

The Problem With Traditional Coffee Packaging Methods

While metal cans and paper bags were once the most common packaging methods for coffee, neither offered any real benefit. With no means by which air could escape, metal cans prevented the coffee from breathing and de-gassing, a process most roasters agree is essential. Metal cans prevented any exposure, whereas paper bags caused too much. Permeable to oxygen and light, paper bags eliminated the possibility of extending the product’s shelf life.

The Solution: Coffee Packaging Bags

With the advent of stand up pouches (also known as stand bags), coffee roasters now have various options available to them. For starters, coffee packaging bags are made from high-barrier laminates that are impermeable to oxygen and light. Second, they can be equipped with de-gassing valves that release excess carbon dioxide without allowing any additional oxygen into the package. As a result, the coffee stays fresher longer.

One of the biggest benefits roasters can realize with stand up pouches is the myriad new merchandising opportunities made possible. Rather than taking up a lot of shelf space with a can, pouches can sit comfortably on a store shelf without taking up a lot of room, leaving more room for something else. Pouches can also be equipped with a die-cut hole that enable them to hang in a peg display. In addition, unlike paper bags which can be punctured or torn very easily, pouches are extremely durable and hold up extremely well when subjected to normal, everyday wear and tear.

Even More Benefits

Coffee packaging bags are also more convenient for consumers. Because the bags/pouches can be equipped with zippers or press-to-close seals, shoppers can feel confident that, even when they are not using the product, it will be safe from the elements.

Lastly, coffee roasters who are trying to establish a recognizable brand have an incredible opportunity with the stand up pouch. While old packaging methods presented limited options for incorporating ornate graphics and colors into the package design, stand up pouches have virtually no limitations. They are extremely adaptable to a variety of printing techniques, and can present bold, vibrant colors that are incredibly eye-catching and appealing.

Ready to get started? Start the ordering process now with our fast track system.