THE TRUTH: Many people envision cardboard boxes, paper, and biodegradable materials when they think of green packaging options. Because it’s made of plastic, it may be easy to assume that spouted pouch packaging is not environmentally friendly. Nothing could be further from the truth.
Many companies hold off on even thinking about packaging until the last minute. Before you know it, it’s time to get the product on shelves and packaging becomes a rushed afterthought. It’s no wonder so many packaging suppliers are able to keep the lid shut on the five secrets below. Keeping quiet makes the supplier’s job easier — but it can cost your brand a ton to pick up the slack.
In a vacuum, most brands would claim that they want to use “unique packaging ideas” that will pop off of the shelf. But do they, really? Do yourself a favor and research the competition. Let’s see whether they’ve actually succeeded.
It’s easy for a seemingly simple discussion about packaging suppliers to snowball into a broader debate on price point vs. quality (Margins are everything! You get what you pay for!). For this reason, any packaging brokers who are preparing to compare packaging suppliers should start with some clear goalposts.
